How a 30-Year Telecom MSP in Sydney Resells AI Voice Agents on Enreach

The Challenge

The MSP has over 30 years of experience providing hosted PBX, SIP trunks, Microsoft Teams Voice, managed IT, and contact centre solutions to businesses across Greater Sydney. Their customers, particularly legal practices, asset management firms, and professional services, were asking for AI capabilities: automated call handling, after-hours answering, FAQ automation. The MSP needed an AI voice agent platform that would integrate with their Enreach telephony infrastructure and could be packaged as an add-on to their existing hosted PBX and SIP trunk services.

The Solution

The MSP connected VoiceInfra AI voice agents to their Enreach platform using extension-based registration. Each customer gets their own AI agent trained on their specific business content, FAQ, and call handling procedures.

VoiceInfra AI agents were packaged as a premium add-on to the MSP's existing hosted PBX, SIP trunk, Teams Direct Routing, and contact centre offerings. Legal practices get AI agents trained on their practice areas and client intake procedures. Asset management firms get agents trained on their fund information and investor inquiry handling. Professional services get agents trained on their service offerings and scheduling procedures.

All AI agents connect to Enreach via extension-based registration. No SIP trunk changes, no hardware, no carrier switch. The MSP's local Sydney-based support team provides the same level of support for AI agents as they do for their hosted PBX and managed IT services.

Outcomes

Looking Ahead

The MSP is expanding AI agent deployments across their customer base with industry-specific workflows: client intake automation for legal practices, investor inquiry handling for asset management, and appointment scheduling for professional services firms.

Key Takeaways